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Get your hands on a new Guidance at the Shop. Our Guidance products are designed to keep you comfortable and dry, so you can wear them for long periods of time. You can also customize your item with a name and number. Shop our selection now and get your hands on an Guidance.

• Artwork Info
• About the Artist

• 2021
  Pigment print on archival paper
  Signed, au verso
  Printed in 2021
  Edition of 10 + 2 AP

• Eldred Allen is a photographer from Rigolet, Nunatsiavut, NL, who uses handheld cameras, drones and 3D modelling. A determination to record the land around him is at the driving core of Allen’s artistic practice. To that end, he uses photospheres and orthomosaics to immerse viewers in vast swaths of landscape. He is one of the few Inuit artists working in the medium, which requires so much bandwidth to upload that he often is unable to get his footage out into the world.

  When he started his drone business, Bird’s Eye Inc., in 2016, Allen began using handheld cameras as a way to supplement his drone footage and offer an additional service to clients. After applying for and receiving a 360° handheld camera through Google’s Indigenous Mapping program, he began capturing photospheres with the intent of putting emphasis back on everyday phenomena that otherwise goes overlooked.

  Allen’s work gained national and international attention when he posted a photo series of a grumpus (minke) whale feeding off the Rigolet wharf on his social media accounts. In the most prominent photo, an onlooker on the wharf jumps back from the whale’s spray, showing how close the grumpus has come to feed. The whale’s pink underbelly is a vibrant flash juxtaposed against the gray sky and water, while the orange and green hull of another assiduous hunter, a fishing boat, crouches in the background. Allen’s photo series illustrates the close, but sometimes hidden connections of the Rigolet food chain.

  Source: Inuit Art Foundation

Guidance is constructed from 100% Polyester, which is a durable and lightweight material that is easy to wash. The Guidance which provides comfort and support.